Andy's Assignment 1

Understanding music video

Purpose

Money

There are many purposes to making a music video one of the most commonly thought of is for the money, this financial gain of any music video is based off sales of the track views and monetization and TV broadcast. The problem with this standpoint is that not all music videos earn a lot of profit or in some cases directors earn none as they may make it for free , you may ask, "Hey Zak why make a music video for free that's pointless!?" Well I'm sorry to burst your bubble but there are more reasons, such as...

Creative Indulgence

One of the many reasons directors and band makes music videos is simply because they want to, they hear a track and want to make a vision a reality and with even with limited funding t

he right director will do everything in there power to make that idea into a full fledged music video.

Reputation

Another reason to create a music video is to gain reputation in the industry by demonstr4ighting your cinematography, creative ideas and editing skills this can then lead to more hiring's or other jobs meaning more money and fame/popularity in the industry.

Promotional

Yet another reason to produce a music video is for promotional reasons such a s to sell a product, brand or event the reason it works is because it builds up hype surrounding that event based or either the style of video/music , the demographic it appeals to or how referential it is a good example of a promotional music video is  Imagine Dragons Warriors as a promotional music video for the league of legends world championships 2014. The reason it is a  good example of a promotional music video is that it not only represents the journey from a basic player to professional it also shares demographic with Imagine dragons music demographic.

Synergy

As seen before music videos dont have to be an isolated production they can link to outside sources and on a most basic level TV adverts (as shown below) , well at least alot of them can class as music videos following the basis of Music played to a video logic. But it can also incorporate into the games industry as shown above.

(p.s dont judge me i just remembered this one when it came to advertising)

Distribution

There are 2 main places music videos are watched and they are Tv through channels such as kerrang and online through mediums such as YouTube and vimeo. They both have there benefits as for example tv can gain more money for the producers of the music videos although online you get more name recognition as usually you have to search directly for the piece you want.

Conventions

Focus on one

One convention often seen in music videos is to focus on one major word or beat in the track and base the whole video on it such as the wordplay in Royal Republics song addictive.

Showing off the Band

In most to all music videos a Convention si to see the band Playing the song , zoomed in on the loudest/most powerful parts, such as the neck of the guitar the vocalists chest neck lips. An example of this is in Area 11s Heaven Piercing giga drill 

Styles 

Miley Cyrus/Hannah Montana

Originally When Miley Cyrus came on the scene she was presented as Disney's poster girl good music for the family but over time as her contract ran out with Disney her managed and her made the controversial decision to 180 her public personality from the family friendly style to the hyper sexualised Idol first seen in the song/video Wrecking Ball.

Techniques

The one Shot.

The one shot is a technique used in music video where only one camera is used and not turned off until the song is done this may sound boring but it has been used with many creative direction and other techniques to make interesting piece's such as when it was used in Axewellingrossos Something New:

 .

Typography

Another technique used in some music videos is to incorporate the words into the song or make the whole video the lyrics stylised to fit the themes such as in Hollywood Undead's Bullet

 

Cut out animation

Cutout animation short

These are the series of images we gathered form cutouts in an old magazine to portray a stroy of the devils lost love to the angel and how ti lead to him sinning agian.

Colour Correction

Colour Correction.

When we are doing colour correction we talk about colour in terms of temperature. The Reason we talk about in terms of temperature is due to it being measured in kelvin

To first access the colour correction area you first need to got to wind>workspace>Colour Correction.

this will change the view and access the feature you'll need to colour correct.

To correct colour there are two main method the fast corrector tool and the RBG Parade 

these can be accessed through the effects tab and dragged onto the clip before editing.

A Clean colour correction will have the colour levels fairly even as shown below.

Animation 1970s +

Animation 1970s+

He man(CEL Based)

Monty Pythons Flying Circus(Cut Out Animation)

Curse of the wear rabbit (Clay motion animation)

Media Reaserch techniques:adams marketing reaserch

 Market Research

Looking at what is popular and currently selling to get the best example of what will earn money 

Audience Research 

Finding out what demographic is ie age gender race a nd basing your fil, on it

Prodcution Reaserch 

find out average costs of advertising adn pridctuion based on other prodcutions of the same type

Reaserch techniques: BARB Researcg

BARB, What is it?

BARB, Broadcasting Audience Research Board is a website society that gathers information on television statistics such as Views per week and top tens which can lead to many surprises such as on challenge+1 i was expecting Takeshi castle and the crystal maze to pop up as i knew them to be popular shows when i used to watch television and thought they were popular but on the last week this was the actual results.

So why these results.Who does it appeal to?

I believe with the variety of this channel allows for a wide range of audience both in age and gender, theres the older re runs of shows such as bullseye where as the shows including bullseye as they are generally entertaining and have an old but smooth sense of humor, almost innocent.

BFI, Top 15 2-4th oct 2015

The History of editing

The History Of Editing

The Lumiere Brothers (Auguste and Louis Lumière)

French inventors Auguste and louis Lumiére were the first known film makers who produced the first know motion picture Workers leaving the Lumiére factory.They produced all their content using the Cinématographe. They also made the first steps towards comedy film with their production L'Arroseur Arrosé.

Georges Méliès (Marie-Georges-Jean Méliès)

French Illusionist Georges Mélés was one of the first filmmakers to use and develop multiple exposures, time-lapse photography, dissolves, and hand painted colour techniques And his most known film is probably A Trip to the moon (1902) and used the effect of the camera moving closer to the moon by moving the moon forward slowly on an elaborate dolly,He was one the first to create the genre of sci-fi and horror with such films as The Haunted castle.He also accidentally Discovered the jump cut when his camera jammed whilst recording a bus comming out of a tunnel and when he had fixed his camera a car was in its place creating the first jump cut this was the first use of time compression in film making history .


Edwin S. Porter (Edwin Stanton Porter)


Projectionist and Mechanic Edwin S. Porter was originally hired by the Eddison company originally to redesign and tweak their camera equipment but was soon hired as Eddisons main cameraman and worked his way up the ranks in the company by developing new special effects as well as stories told over  multiple scenes. Eddsion produced one of his most famous works whilst working at the Eddison company being the great train robbery, it being one of the first motion pictures to show a continuous narrative progression with the advent of scenes. He was also the first Cinematographer to mix stick footage with recoreded footage to make a new narrative Life of an american fireman.
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D.W Giffiths (David Llewelyn Wark Griffith)

Confederate army colonel and Kentucky state legislator D.W Griffiths Originally started his creative career as a playwright before becoming an actor and taking parts as extras in his own plays. later in life Griffiths went to Edison studios to try and sell his plays sadly he was rejected but got an acting post in "Rescued from an Eagles nest" this took him down the motion picture route with the company and lead him to produce over 40 movies for the current company. Later on his career he created the birth of a nation  earning the most revenue of any movie to date but also is modernly agreed as a racist film. from this he then went to make intolerance to show how movies should be accepted sadly this movie flopped and was still in debt till the day he passed but in this movie he used all differnt editing styles and techniques from all his previous work.