Andy's Assignment 1

Understanding music video

Purpose

Money

There are many purposes to making a music video one of the most commonly thought of is for the money, this financial gain of any music video is based off sales of the track views and monetization and TV broadcast. The problem with this standpoint is that not all music videos earn a lot of profit or in some cases directors earn none as they may make it for free , you may ask, "Hey Zak why make a music video for free that's pointless!?" Well I'm sorry to burst your bubble but there are more reasons, such as...

Creative Indulgence

One of the many reasons directors and band makes music videos is simply because they want to, they hear a track and want to make a vision a reality and with even with limited funding t

he right director will do everything in there power to make that idea into a full fledged music video.

Reputation

Another reason to create a music video is to gain reputation in the industry by demonstr4ighting your cinematography, creative ideas and editing skills this can then lead to more hiring's or other jobs meaning more money and fame/popularity in the industry.

Promotional

Yet another reason to produce a music video is for promotional reasons such a s to sell a product, brand or event the reason it works is because it builds up hype surrounding that event based or either the style of video/music , the demographic it appeals to or how referential it is a good example of a promotional music video is  Imagine Dragons Warriors as a promotional music video for the league of legends world championships 2014. The reason it is a  good example of a promotional music video is that it not only represents the journey from a basic player to professional it also shares demographic with Imagine dragons music demographic.

Synergy

As seen before music videos dont have to be an isolated production they can link to outside sources and on a most basic level TV adverts (as shown below) , well at least alot of them can class as music videos following the basis of Music played to a video logic. But it can also incorporate into the games industry as shown above.

(p.s dont judge me i just remembered this one when it came to advertising)

Distribution

There are 2 main places music videos are watched and they are Tv through channels such as kerrang and online through mediums such as YouTube and vimeo. They both have there benefits as for example tv can gain more money for the producers of the music videos although online you get more name recognition as usually you have to search directly for the piece you want.

Conventions

Focus on one

One convention often seen in music videos is to focus on one major word or beat in the track and base the whole video on it such as the wordplay in Royal Republics song addictive.

Showing off the Band

In most to all music videos a Convention si to see the band Playing the song , zoomed in on the loudest/most powerful parts, such as the neck of the guitar the vocalists chest neck lips. An example of this is in Area 11s Heaven Piercing giga drill 

Styles 

Miley Cyrus/Hannah Montana

Originally When Miley Cyrus came on the scene she was presented as Disney's poster girl good music for the family but over time as her contract ran out with Disney her managed and her made the controversial decision to 180 her public personality from the family friendly style to the hyper sexualised Idol first seen in the song/video Wrecking Ball.

Techniques

The one Shot.

The one shot is a technique used in music video where only one camera is used and not turned off until the song is done this may sound boring but it has been used with many creative direction and other techniques to make interesting piece's such as when it was used in Axewellingrossos Something New:

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Typography

Another technique used in some music videos is to incorporate the words into the song or make the whole video the lyrics stylised to fit the themes such as in Hollywood Undead's Bullet